My practice is a response to a world filled with objects and commodities vying for attention and seeking to create meaning with in the lives of consumer driven cultures. My interests lie in what the scholar Sut Jhally terms ‘fetishism and the political economy of meaning’ meaning that we not only create articles to be consumed but also create the reason for consummation by enforcing a code of logic with in society that gives mass-produced articles ‘mythical’ value that is not attached to their actual function but to the values that we have defined ourselves, informed through advertising. Essentially my interest is in exposing these variations and at the same time replacing them with other sometimes overt and sometimes covert symbols that can be referenced as religious or symbolic. Similar to a lot of counter-culture views I do not have an alternative answer to a society driven by an incessant need to consume but instead through the process of making work aim to reveal some of the fallacy’s at play in our lives.
The aesthetics I employ in my practice are influenced by Art Povera and DADA methodologies as well as an interest in Modernism as an aesthetic and conceptual movement. Using items and material from daily living, I attempt to create dialogues and conceptual meaning from disparate and everyday materials. These are selected so they have a familiar and strong personal resonance, offering a way into the work through familiarity. My work is largely process based with an open ended and experimental approach. I seldom have a clear idea or out-come of my works until the later stages of their development.